PURL Program Design:
Ipod Giveaway PURL Program
Landmark Impressions
About This Project:
As the driving creative and technical force behind Landmark Impressions’ PURL programs, we created a series of promotional PURL programs for them to market their PURL campaigns to their customers and prospects. In this case, we used imagery from the Boston area, where they are located, and kept the campaign very straightforward—give us 2 minutes and you’re entered to win an iPod. We ran a series of these PURL programs for Landmark, and response ranged from 5 to 18%.