Cadd Edge

About This Project:

Cadd Edge is a premiere reseller of Cadd software in New England, and each year they hold a User Group session to help market their products and keep connected with their customers. They were looking for a novel approach to generating interest and increasing attendance.

To help them achieve this, we created a PURL campaign that went beyond the normal PURL offering. Instead of a sales letter or direct mail card, we turned the course schedule into a marketing brochure and vehicle to deliver the PURL to recipients. In addition, we optimized and reduced printing costs by moving the course descriptions online, and created a PURL program that allowed users to sign up for the Group, choose from almost 40 different courses, and register for giveaways, and after class activities. In response, their attendance reached record numbers.