PURL Program Design:
Houghton Mifflin PURL
Houghton Mifflin
About This Project:
We were hired by Landmark Impressions to create a PURL campaign for Houghton Mifflin, the international publishing company. We had no involvement in the strategy, but created a direct mail piece that implemented their branding, as well as a PURL campaign that did the same.
We have no data on the results of this PURL campaign.