PURL Program Design:
GlobalCerts PURL Campaign
GlobalCerts
About This Project:
We were hired by GlobalCerts to create a PURL campaign after an internally developed campaign yielded zero results. We determined that a PURL campaign would work for them, as each sale made exceeded $10,000, well over the threshold of solid ROI. We created a campaign that focused on four vertical markets, integrated variable data into each piece, and really drove home the benefits of the product.
The results? The client netted over $5 million in leads, and was astounded by the results.