PURL Program Design:
Optos V2 Vantage PURL Campaign
optos
About This Project:
We have created a number of PURL programs for Optos, all with outstanding success and response. This was our first PURL campaign for Optos, and the least successful with only a 6% response. It featured integrated Flash, an iPhone giveaway, and the PURL was delivered to prospects via a black and white sales letter—no flashy email blast or mail card.