PURL Program Design:
PURL Training Seminar
Landmark Impressions
About This Project:
Part of our ongoing strategic agreement with Landmark Impressions was to create PURL programs for them to market their PURL campaigns. In this case, they were putting on a seminar to introduce local marketing professionals to PURLs and demonstrate the benefits to their marketing efforts. We helped them coordinate a training session and market that session. We created this PURL program with two purposes in mind: expose people to PURLs and as a means to sign up for the event.
The results? The event was a success, the room was packed, and Landmark Impressions was able to gather a significant number of leads.