PURL Program Design:
Target Your Audience PURL
Landmark Impressions
About This Project:
For over a year, we created every PURL program that Landmark produced. This included in house PURL campaigns as well as client promotions. On this piece, we repurposed a previous card that had success, simplified it, and added arrows to show the targets of the campaign.
This PURL program resulted in about a 12% response.