PURL Program Design:
Fundraising Promotional PURL
Landmark Impressions
About This Project:
As the creative and technical force behind Landmark Impressions’ purl campaigns, they hired us to create a target campaign aimed at fundraisers. We were particularly suited for this project, as Bill Schick had just been featured in an article in Fundraising Success and had unique insight into the market. For this purl we created a 6x9 full color self-mailer, that was personalized inside and out. There was no branding in place, and so we were free to take this in an interesting direction, using a chalkboard and variable data to “write” the recipients’ names in “chalk” on the front.