PURL Program Design:
Steinmeyer PURL Program
Steinmeyer
About This Project:
As the driving creative force behind Landmark Impressions’ PURL campaigns, we created a number of successful PURL campaigns for them as well as their clients. They hired us to create a PURL campaign for one of their clients—Steinmeyer. We were given full creative reign on this piece and created a unique square mail piece, that featured the giveaway—a $5 coffee card—represented by a latte on the cover with an “S” for Steinmeyer swirled over the top. The inside of the card featured some information on the product, as well as a call to action.
The response was outstanding—16.5%.