PURL Program Design:
Optos ASRS PURL Campaign
Optos
About This Project:
We have created a series of PURL campaigns for Optos, and each one has been an outstanding success. This PURL program featured their optomap fa technology and gave away an iPhone. We took one of their multimedia presentations, converted it to Flash, and streamed it on the home page. We incorporated their branding elements, and created a dynamic design that worked within their guidelines.
The results? They sent out this PURL via an email blast twice—once through us and once through a third party vendor. We achieved a 13.7% response rate with our email blast. We don’t have the numbers for the other vendor.