PURL Program Design:
Baseball Glove Dimensional Mailer
Landmark Impressions
About This Project:
As part of an ongoing campaign for promote the partnership we have to create PURL programs for Landmark Impressions, they asked us to create a dynamic mailer to drive traffic to their PURL site. This piece was to stand out from the other marketing that their clients are used to receiving from competing printers in the area.
To do this, we developed a giveaway to see the Boston Red Sox, and created a custom die cut piece in the shape of a baseball glove (you see it folded open here). Digitally printed and completely customized to the recipient, this piece generated record interest for Landmark PURLs. We created the strategy, wrote the copy, designed the creative, and created the PURL program, including a personalize Flash animation.