Bill Schick Design

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Logos & Corporate Identity:
Pamela’s Wigs Logo Design

Pamela’s Wigs Logo Design

Pamela Daley Foundation

http://www.pamelaswigs.com

About This Project:

A few times a year, we like to donate our work, time and resources to a cause that we believe in. Having lost someone we cared about to breast cancer, we were particularly sympathetic when approached by the Pamela Daley Foundation. Their mission is to help men, women and children in need who have cancer and to boost self-image and confidence. A positive attitude is crucial in the fight against cancer. Pamela Daley had passed away from cancer, and the Foundation was created by her family in dedication to her. The Pamela Daley Foundation helps recycle and provide wigs for cancer patients who cannot afford them. They came to us looking for help with an event and a brochure, and we offered to help them by creating this logo, a new brochure and donating a web site.

We created this logo based on an idea that the head of the Foundation provided us—the butterfly had a special personal significance to Pamela. We understood that people looking for wigs, or looking to donate them would probably not be search for the foundation, but might be searching for wigs, so we suggested they set up a unique URL, and named it PamelasWigs.com. No, there is no apostrophe, since that would not translate well in a URL. Both the name of the foundation and the butterfly (which we illustrated by combining script “P"s and a “W") are the same shade of magenta to tie the logo more closely to the foundation. The URL is only used for the web site, so it was important that it stood out from the other two components. 

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Jennifer Usas, MS, Research Associate
Clinton Foundation HIV/AIDS Initiative: CSHOR

"Bill and his team were generous, responsive, and creative in accommodating all of our needs. Their attention to detail throughout the development process and clear understanding of what we were looking for resulted in a beautiful site which now captures who we are and what we do. Working on time and within our budget was no problem for Bill Schick Design and we highly recommend them to all."

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