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Logos & Corporate Identity:
New England Sports Tours Logo

New England Sports Tours Logo

New England Sports Tours

http://www.newenglandsportstours.com

About This Project:

Dan Pranka has been running successful sports tours in the new england area since 1972. In 2004 he decided to start up a new sports tour company, and needed a web site.

We were approached with a request to design a web site, and we asked for any existing materials such as a logo, brochure, advertisements, etc that might help us design a site that was relevant to the brand and appropriate to their market. Dan sent us the logo at the top that a local printer had designed. In reviewing it, we realized that—while the logo was currently in use and had just been created—there were a number of weak points the contrasted dramatically with the actual business. The most important being that it didn’t FEEL like a sports related company. The light blue in the gradient, the script of the text, the lack of anything really bold or strong were all issues. And any site we designed based on this would probably have those same sorts of feelings associated with them—and this is not a positive association when dealing with die hard New England sports fans.

We initially suggested a complete redesign, but the company had just had a number of materials printed with this logo on it. We then suggested using the same overall design, but to tweak some things. We changed the type to a stronger face with more of a sports feel to it. We increased the contrast between the logo and the box that ties it all together to give it strength. We set the type so that it looked clean and professional, since the type on the above logo has some spacing issues. While the logo looks similar, the new one is stronger and more relevant to the business, connecting better with NEST’s clients.

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