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Logos & Corporate Identity:
LeMaitre Vascular Logo

LeMaitre Vascular Logo

LeMaitre Vascular, Inc

http://www.lemaitre.com

About This Project:

While working for LeMaitre Vascular as Creative Director, I made a number of contributions to the overall corporate brand. The company’s logo was a bit chunky when I arrived—considering LeMaitre is a high tech, fast-paced medical device manufacturer. My contribution to the logo was to slim down the typeface.

One problem the company was running into was that, after twenty years, they were really only known for their flagship product: The LeMaitre Valvulotome. They enjoyed status as the gold standard in the market at the time, holding approximately 30% market share, but they had nine other product lines that had no brand recognition. One challenge we faced was to build awareness of the other product lines, and leverage the reputation of the company’s flagship product to drive sales of other product lines. The corner stone of this initiative was to face the truth and communicate it to surgeons: LeMaitre has other products beyond the Valvulotome.” We captured this with a short, punchy tag line, and used it to drive a number of successful sales and marketing initiatives. 

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Kim Cieslak
LeMaitre Vascular

"[Bill] has been instrumental in a complete re-branding of the company’s corporate image, increasing both the value and awareness of our brand. Bill has skillfully tackled a wide variety of marketing projects, including everything from product packaging to collateral pieces for the sales force to multimedia CD ROMs and an overhaul of our website. Bill has done an excellent job of forwarding our brand and continuing to suggest new designs and mediums which forward our business objectives. I would highly recommend him for any and all design projects."

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For design and marketing, call us today at 617.515.1797