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Logos & Corporate Identity:
LeMaitre Vascular Logo

LeMaitre Vascular Logo

LeMaitre Vascular, Inc

http://www.lemaitre.com

About This Project:

While working for LeMaitre Vascular as Creative Director, I made a number of contributions to the overall corporate brand. The company’s logo was a bit chunky when I arrived—considering LeMaitre is a high tech, fast-paced medical device manufacturer. My contribution to the logo was to slim down the typeface.

One problem the company was running into was that, after twenty years, they were really only known for their flagship product: The LeMaitre Valvulotome. They enjoyed status as the gold standard in the market at the time, holding approximately 30% market share, but they had nine other product lines that had no brand recognition. One challenge we faced was to build awareness of the other product lines, and leverage the reputation of the company’s flagship product to drive sales of other product lines. The corner stone of this initiative was to face the truth and communicate it to surgeons: LeMaitre has other products beyond the Valvulotome.” We captured this with a short, punchy tag line, and used it to drive a number of successful sales and marketing initiatives. 

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Gemma Waite, Director of Public Relations & Marketing
Daniel Webster Council, Boy Scouts of America

"When we joined forces with Bill Schick Design we already had a basic website in place, we just wanted to make it more exciting and functional with a flash map. After a few conversations, with Bill and his team, we came up with a concept that allowed us to make our site more interactive for the public. Our new flash page allowed users to click on an interactive map and locate exactly what they were looking for, when they clicked on an icon they got more information, while not looking too cluttered. The creation of the pages was simple, seamless, and looked spectacular!"

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