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Logos & Corporate Identity:
IPR Logo Design

IPR Logo Design

International Planning and Research

http://www.iprcorp.com

About This Project:

International Planning Solutions team of seasoned consultants, combined with their proprietary software, modeling and analytical tools, give their clients an edge in understanding the market opportunity for their products and services and in determining the right price and right features for their target markets. Having been in business for over twenty years, they have served such clients as Adobe, Microsoft, Google, and Epson. When they needed to update their corporate image, as well as develop a high tech, dynamic presentation, they turned to Bill Schick Design. We met with senior management to discuss their unique problems. First, they’d been working based on referrals for the life of their company, and had never undertaken and major marketing initiatives. In addition, they were marketing to a jaded group—marketing professionals. They needed a logo that was fresh, new and dynamic.

The colors were selected based on a fresh, custom palette we had created, reflecting a global solution, but also conveying experience in a number of different industries. The type was chosen because it is clean, solid and conveys a sense of motion. Next, IPR insisted on using a globe, since that had been their identity for 20 years. We swapped out the old, conventional globe that is over-used and common, and created a custom illustration that is more of an abstract globe where the continents are segmented (much like their services) and differentiated by the use of color. We chose to create a full color logo as their budget allowed for it, and it really made an impact on a white background. Finally, we added a small, blue-tinted shadow beneath the globe to give the globe a more three dimensional and transparent feel, and applied a slight reverse arc to the IPR to add further dimension and motion. 

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Dana Wilson
Landmark Impressions

"In business image is everything. This couldn't be more true then for a printing company. I have been in business for 25 years and am in the process of changing our name. Bill Schick Design has come up with both tremendous design and copy that is the envy of other business owners that I associate with. Along with this they always deliver on time and within budget"

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For design and marketing, call us today at 617.515.1797