Bill Schick Design

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Logos & Corporate Identity:
Crossroads Logo Design

Crossroads Logo Design

Crossroads Incentive Solutions

About This Project:

Crossroads was a travel incentive company based on the North Shore in Massachusetts. I worked as the Creative Director there, and came in mid-brand design. Senior management was working with a freelance designer to create a new logo, print marketing materials, and a web site.

We met with the freelancer, and he was having difficulty capturing the Crossroads concept. Management was looking for something organic, but conveyed lines converging and intersecting. They were also looking for something bold.

I met with management to learn the requirements of the project, and the message (above) they wanted to convey. I sketched some ideas, and they liked the idea of spheres intersecting. The logo above was the final version, with the mark crossing through the middle of the words to further enforce the feeling of intersection.

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Gemma Waite, Director of Public Relations & Marketing
Daniel Webster Council, Boy Scouts of America

"When we joined forces with Bill Schick Design we already had a basic website in place, we just wanted to make it more exciting and functional with a flash map. After a few conversations, with Bill and his team, we came up with a concept that allowed us to make our site more interactive for the public. Our new flash page allowed users to click on an interactive map and locate exactly what they were looking for, when they clicked on an icon they got more information, while not looking too cluttered. The creation of the pages was simple, seamless, and looked spectacular!"

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For design and marketing, call us today at 617.515.1797