Bill Schick Design

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Logos & Corporate Identity:
Crossroads Logo Design

Crossroads Logo Design

Crossroads Incentive Solutions

About This Project:

Crossroads was a travel incentive company based on the North Shore in Massachusetts. I worked as the Creative Director there, and came in mid-brand design. Senior management was working with a freelance designer to create a new logo, print marketing materials, and a web site.

We met with the freelancer, and he was having difficulty capturing the Crossroads concept. Management was looking for something organic, but conveyed lines converging and intersecting. They were also looking for something bold.

I met with management to learn the requirements of the project, and the message (above) they wanted to convey. I sketched some ideas, and they liked the idea of spheres intersecting. The logo above was the final version, with the mark crossing through the middle of the words to further enforce the feeling of intersection.

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For design and marketing, call us today at 617.515.1797