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Logos & Corporate Identity:
Adsentio Logo Design

Adsentio Logo Design

Adsentio

About This Project:

Adsentio was the brain child of a number of different marketing, communications and travel incentive professionals located in the Boston area. While most of the individuals brought strengths and experience to the table, this was a completely new endeavor for all involved, and a new image/brand was required.

Adsentio needed to communicate to the executive level of medium sized companies that Adsentio was a company that could provide them with unique marketing strategies and solutions—specifically in the area of building customer experiences and brand loyalty—and focusing on the communication between the client company and their customers. In addition, this entire effort was centered around offering clients a technological solution to track customer habits.
Adsentio wanted their logo to convey intelligence, creativity, and technology—but be clean and professionally anchored.

The mark, a comment bubble, is embedded in the “O” of the logo—showing the dialogue aspect of the mark, while at the same time conveying that the communication aspect of the relationship is a core part of what they offer. The type is modern and slightly playful, communicating that particular aspect of the company, but not so playful that it looks unprofessional. The colors in the logo convey a light, high tech feel—important in a service that’s core offering is centered around a technological offering. All in all the mark hit the goals of the business right on the head.

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John F. Heffernan
Michael J. Armstrong Memorial Foundation

"When we began the Michael J. Armstrong Memorial Foundation in 2002, Bill Schick Design was with us ever step of the way as we conceived and created our website. They continue to be a vital part of the team and their knowledge and expertise has been a large part of the success in raising awareness and funds in Mike's name."

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For design and marketing, call us today at 617.515.1797