Marketing Strategy and Programs: PURL Campaign

Direct mail has always been one of the most succesful and cost effective methods of reaching your prospects. Two years ago Bill Schick Design launched a new program that brought unprecedented control and response tracking to small and medium-sized businesses, in the form of PURLs. Historically, PURLs have only been available to large businesses with huge marketing budgets.

What is a PURL program? To start, PURL stands for Personalized URL (Uniform Resource Locator). In english, this means a web address that is set up to receive a specific user. In our PURL programs, the urls appear like this (if the first name of our prospect was Sallie, her last name was Mander, and the web site was AdaptsWellToChange.com): SallieMander.AdaptsWellToChange.com.

Direct Mail That Connects You With Your Prospects When They’re Ready to Buy
30% of your prospects want to respond online. With PURLs you create a direct mail campaign, develop personalized web site response mechanisms, track the levels of responses from prospects, and respond to interested prospects INSTANTANEOUSLY.

PURLs: The Power To Create A Strong And Memorable Interaction
PURLs give you five ways to connect with your prospects. Most direct mail programs consist of a direct mail program, some sort of tracking software and might have a simple web-based response mechanism. PURLs tie your entire program together with the following:

Direct mail program with custom, prospect-based content

Custom, web-based response mechanism that is as simple or robust are you want it to be

Integrated reporting tracking tools that allow you to track your responses at every step of the way

Automated redirects and email responses to follow up

Instant alerts that allow you to respond to your prospects as quickly as you want

Complete integration with Adobe Flash and online video—no other firm our size offers this

PURLs Turn Direct Mail Recipients Into Real, Qualified Leads
With PURLs, we created attractive direct mail pieces and offers that are coupled with personalized urls. You then capture the results as prospects visit their unique web sites and respond to your offer. You can than develop leads, generate reports, adjust your tactics, and follow up with prospects.

A Killer Combo
Bill Schick Design offers a unique set of services that couple attractive design with powerful technology and marketing tools to help our clients achieve their strategic business goals.

To learn more about PURLs, or how Bill Schick Design can help your next program succeed, call us today.