Bill Schick Design

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Print Graphic Design: Logo Design

So we’re sitting around listening to a band called “Stereo Fallout” and wondering what we could say about logos that hasn’t been said somewhere else. Your business needs a logo or you wouldn’t be here. Either you have an existing one that you are looking to update, or you’re starting a new business and need something to help you stand out visually from the crowd. There are so many choices, why choose us?

It boils down to this: we do good work and we’re responsive. First, our work is relevant to our clients. A sports tours company should use a strong, manly font, not an elegant script from the 1700s. An environmentally friendly company should be green, not black and red. Second, responsiveness seems to one of the most important to our clients. Our clients recognize that you just can’t get a good logo in three days for $99, but they also don’t want to wait three years either. We’ve heard every story about hiring a designer or studio and then they fall off the face of the earth. Our rapid research and competitive review allows us to start generating relevant ideas quickly, and have a solution for you without taking forever. Make no mistake, we don’t rush, we just have the experience to design your logo and corporate identity quickly and efficiently.

Your Logo Tells Your Customers About Your Business When You’re Not Around.
What does your logo say to your customers? Does it tell them you’re big or small? Does it tell them you’re a conservative investment company, or a touchy-feely relationship builder?

There are millions of companies out there. And when you can’t be there to sell your services or products to potential customers, your logo is part of the of the strategy that will help a customer determine whether to buy or not. Without a clear strategy, and a logo and communication program that supports it, your business just blends in with everyone else.

Your Logo Should Reflect Your Business.
Your logo is one of the most important assets of your company. It communicates emotions, competencies, and capabilities to your customers. When we design a logo and develop a brand, we research your industry, your company, your customers, your competition, and anything that might be the least relevant to the project. We absorb this information and use it to develop a logo that is as unique as your and dynamic as your business.

We take a fresh view of your business and industry, and bring creativity and experience developing communication strategies that have proven success. You have a unique message, and we’ll help you convey that message as effectively as possible to your customers.

You Can’t Design A Logo In A Day.
Logos take time, intelligence and insight to design. They have to be smart, communicative and relevant. You can’t throw a swish above your name and call it a logo. Attributes like color should be chosen because of their emotional impact, not because it is someone’s “favorite.” Type should speak to your customers and be relevant to your business, not be selected because it’s “cool” or what’s available on someone’s computer.

We provide the following logo design and branding services:

  • brand audit
  • brand profile
  • research and analysis
  • brand action strategy plan
  • marketing communications strategy
  • logo design
  • stationery and collateral design
  • web site design

  • Call us today to learn how we can help you convert your existing logo to one that works for the company, or how we can create a unique identity for you from scratch. 

    Ross Pearo, VP of Product Development and Marketing
    eCornell

    "eCornell is excited about working with Bill Schick and his design team to update our website. BSD's response to our RFP indicated a keen understanding of our business and the multiple roles our website plays in our communication strategies for our students, clients, and the Cornell University community. We were impressed with the quality of BSD's portfolio of work and their approach to working with clients like eCornell to create functional and great looking websites."

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    For design and marketing, call us today at 617.515.1797